Focus Revenue Management allows TV broadcasters to maximise the revenue from TV advertising.

Here is how it works:
	Focus collects all the sales and inventory data needed to fully analyse the way inventory is being used on your TV network.
	Focus provides accurate forecasts of future demand for each episode of each programme. These forecasts are updated daily so there is no more guessing about which programmes will fill and which will not. Sales staff can see well in advance which areas 'need' new bookings and which do not.
	Focus uses current sales data plus its own sophisticated forecasting engines to suggest ratecard changes or sales policy modifications.
	Focus is not an off-the-shelf product. It will be customised to work with your current or future policies. For example some broadcasters have the ability to change ratecard or discount policies frequently while others may have less flexibility. Focus's optimisation routines will be customised to suit your business, and can also be modified if your business environment changes. This way Focus can continue to help you maximise revenues year after year.