How Revenue Management maximises TV Revenue

Setting the right price for TV inventory is always challenging. Ratings, market demand, and market expectations change daily. This means the true market value of your inventory is quite fluid, while typical ratecards and discount policies are relatively static. How do you maximise revenue in these conditions?

Traditional TV sales systems have no particular method to guarantee that TV stations gain the best revenue result. The revenue left on the negotiation table due to less than perfect pricing and inventory strategies, is often not even measured.

Experienced managers acknowledge that time spent analysing and adjusting rates, fine-tuning placement polices and controlling discount levels will certainly generate extra revenue, but where do you start? How do you turn it all into a simple and highly profitable process? How do you measure the revenue gains?

Revenue Management systems have dealt with similar challenges within the airline industry for decades. Airlines rely on Revenue Management systems to pin-point those flights to discount and those flights to raise prices on. The same Revenue Management systems supply vital up to the minute data on 'fill' and 'yield' trends over every section of the airlines inventory.

Broadcast Revenue has successfully applied these concepts to TV inventory sales. In the process we provide the ability to increase revenues and have a far better grip on the interplay between rates, discounts and fill.

Used worldwide

TV stations Europe, Canada, New Zealand and Australia use revenue management concepts. Revenue management is all about increasing revenues without any substantial increase in costs. The bulk of the extra revenue goes straight to the bottom line.